Metroflor recently redesigned its website to include a new interactive feature that enables consumers to gain a realistic view of how Metroflor products will look in room settings. The FlorVisualizer showcases the portfolio of Metroflor brands with the option of exploring them online.

Viewers can choose from 35 on-trend paint colors. Consumers can search swatches of all the plank and tile offerings by brand or collection. The FlorVisualizer zoom function provides a closer perspective to the floor, so plank and tile distinctions and embossings are clearly evident.

“FlorVisualizer provides consumers with the ability to view all of our LVT products in a realistic room setting,” said Gary Keeble, director of marketing for Metroflor. “Then they can save photos onto a project list and share with friends and family, or print out and take into the store when they are ready to buy. It’s a powerful tool for selling Metroflor’s diverse array of LVT options for every area of the home.”

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