San Diego, Calif. -- Duchateau announced the launch of DUGOOD, the brand’s new corporate sustainability program. Duchateau has partnered with the non-profit organization, National Forest Foundation (NFF), and DUGOOD will directly contribute to NFF’s ambitious campaign to plant five million trees by 2023. The DUGOOD initiative will commit that one tree will be planted for every Duchateau hardwood floor sold, with a portion of the trees being planted in areas directly impacted by California Wildfires. In partnering with the NFF, DUGOOD encourages consumers, retailers, and all businesses to make conscious buying decisions that are beneficial and sustainable long-term.

“We love having the opportunity to plant trees—especially in the areas ravaged by wildfires,” said Mitch Tagle, Duchateau CEO and co-founder. “Duchateau has a long-standing commitment to sustainability, and the important reforestation work done by NFF aligns with our core values. We have always believed it is important as a company to be environmentally responsible, and DUGOOD further underscores that belief.”

Patrick Bewley, vice president of marketing, added, “The beauty of DUGOOD is that it allows our retailers and their customers to be directly involved in reforestation. Each hardwood floor they purchase means one more tree in our National Forests.”

Chartered by Congress, the National Forest Foundation was created with the mission of bringing people together to restore and enhance national forests and grasslands. As the nonprofit partner of the U.S. Forest Service, the NFF works with the agency and thousands of Americans each year to promote the health and public enjoyment of our 193-million-acre National Forest System. Following a historic wildfire season, the National Forest Foundation established the California Wildfire Reforestation Fund in December 2018 to generate support for critical tree-planting efforts throughout the state. In addition to replanting trees in National Forests, DUGOOD’s partnership will support this fund as well.

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