More than 20,000 foreign professionals visited the 37th edition of Cevisama, the international fair for ceramic tile, bathroom furnishings and natural stone, which took place at Feria Valencia from January 28 - February 1. Specifically, 91,179 professionals visited the fair from 155 countries (compared with 90,572 from 154 countries in 2018). Of these, 20,181 were foreign visitors (as against 17,651 last year), a figure that had never been reached before and that confirms the positioning of an event that is increasingly international every year.

The figures have led Cevisama to claim that foreign professionals accounted for 22% of the total number of visitors and that the fair attracted visitors from the industry’s key markets, given that 55% of foreign buyers came from the traditional European markets: Italy, France, Portugal, the UK and Germany (which accounted for 36.84% of all foreign visitors), plus Russia, Algeria, Morocco, the U.S., Belgium and Poland.

The profile of the visitors to Cevisama was primarily retailers, distributors, manufacturers, sales agents, buying groups and specifiers, especially architects and designers. The latter group are becoming increasingly interested in Spanish manufacturers and Cevisama’s organizers are focusing on growing attendance by these professionals. Several new initiatives were launched this year with that aim in mind, including a hall dedicated exclusively to the Contract sector. Organizers' calculate that architects and interior designers as a percentage of all visitors increased from 10.25% in 2018 to 13.67% in 2019.

According to the final report on the fair, 73.6% of visitors were interested in ceramic tiles, 51.7% in bathroom furnishings, 38% in natural stone, 34% in roof tile, bricks, glass bricks and display furniture and 26% in raw materials, frits, glazes and colors for ceramic tile.

The fair’s president, Manuel Rubert, highlighted how satisfied he was with the results, not just the positive figures but particularly “the quality of the visitors, because they included a greater range of different profiles such as architecture and project professionals, because more visitors came from key markets such as the U.S. and because the exhibitors have told us they have done good business through the fair, whereas the industry’s expectations had been modest on opening day.”

Rubert also highlighted “the historic number of attendees, yet again, from other markets, which further boosted the international character of the fair and is an incentive for us to continue working along the same lines.”

The president expressed his gratitude to Cevisama’s organizing committee and to Feria Valencia’s Cevisama team for all their work and also thanked “manufacturers and visitors for their faith in the event.” They are all working even now on the next edition, which has already been set to run February 3-7, 2020 at Feria Valencia.

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