In addition to its already existing sales office in Shanghai, China, Välinge announced that it has expanded its footprint in the Asia-Pacific region with a new support center at the Homag China Golden Field center in nearby Kunshan.
With the new support center, Välinge will be able to offer local technical support, produce samples and show various machining concepts with the support of Homag Group, a major supplier with a complete range of machines for cutting, edge banding, profiling, etc. The support center will comprise both furniture and flooring technology, such as Threespine click furniture technology, Liteback sustainable core technology and 5G click flooring technology.
“This is a perfect match for us; to now have the possibility to show both our Threespine and Liteback technologies live in full-scale machinery, and conduct sample production and prototyping on site,” said Niclas Håkansson, CEO of Välinge Innovation. “This also means a faster process to get the licensees up to speed. The location in Kunshan and the cooperation with Homag China Golden Field give us the possibility to work close to our licensees in the flooring and furniture industry. Välinge will strengthen its unique position to serve the industry in China with high-performance technology, a strong local team and a fully equipped local support and demo center."
Addie Kwan, managing director of Homag China Golden Field, added, “China is the biggest export country in the world and Shanghai is the leading city in China, crowded with sales and marketing development potential that will attract more B2B customers. As the market leader, we expect our work together with Välinge to benefit both parties, and that it will provide more world-leading technologies, machinery and services to Chinese customers.”
For more information, visit www.valinge.se.