• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Resilient FlooringTile & Stone FlooringHardwood Flooring

Made in the U.S.A.: Flooring Manufactured in America

By Danielle Clair Simpson
Bruce hardwood

AHF Bruce hardwood brand’s U.S. manufacturing legacy dates back to 1884.

Shaw LVT
Knowing that constant innovation is critical to success, Shaw continues to implement the latest advances in technology to improve its product mix.
AHF hardwood flooring
AHF offers a wide range of domestically-made products including solid hardwood flooring, engineered hardwood flooring and parquet hardwood flooring.
Dal-Tile flooring products

The latest addition to Dal-Tile’s domestic manufacturing capabilities is its new quartz plant in Dickson, Tenn., producing products that are made in the U.S. with imported material.

Bruce hardwood
Shaw LVT
AHF hardwood flooring
Dal-Tile flooring products
July 4, 2019

“Made in the U.S.A” has long been a coveted label for U.S. consumers as they look to use their spending power for good by investing in the U.S. economy. This month, we are checking in with manufacturers for an update on their U.S. investments.

“Our domestic facilities provide best-in-class service, designs, quality and performance to our customers,” said Mike Bell, COO, AHF Products. “Locally produced products can be attractive to many consumers and influences purchase decisions.”

Under the new ownership of American Industrial Partners (AIP), AHF Products is making significant investments to ensure its domestic manufacturing capabilities are top-notch in the industry. The company has a long legacy of domestic production, tracing back to 1884 with its Bruce hardwood brand. With the addition of the Hartco, Robbins, HomerWood and Capella brands through the years, AHF is now manufacturing more than 90 percent of its total volume in the U.S., with plants in Arkansas, Kentucky, Missouri, Pennsylvania, Tennessee and West Virginia, and the manufacturer has a distribution center slated to open this summer in Tennessee.

“There is something timeless about North American hardwoods,” said Bell. “Smooth, elegant graining, great character, and the way they accept stain and other visual effects make them a prime choice for consumers.”

End users in the market for hardwood floors, which have been called the aspirational flooring option for U.S. consumers, look to AHF’s wide range of domestically-made products including solid hardwood flooring, engineered hardwood flooring and parquet hardwood flooring.

“Many people choose to purchase domestic hardwood floors because they believe this to be better for the economy,” Bell said. “Trees for domestic hardwood floors and the products made from them are local, which means the purchase of these products help to support American jobs. Our domestic wood flooring is grown, harvested, milled and finished in the U.S.”

With a vast majority of Dal-Tile Corporation’s family of brands’ products produced domestically, Daltile, Marazzi, American Olean, and Ragno have been given a competitive edge when it comes to fulfilling the quick-turn demands and expectations that have become the norm in the industry. 

“Trees for domestic hardwood floors and the products made from them are local, which means the purchase of these products help to support American jobs.”

– Mike Bell

Continually investing in its domestic manufacturing capabilities, Dal-Tile brands are meeting consumer demands and producing tile that not only offer high levels of quality and performance, but also the latest trends and most fashion-forward products in the market.

The latest addition to Dal-Tile’s domestic manufacturing capabilities is its new quartz plant in Dickson, Tenn., producing products that are made in the U.S. with imported material. Built in 2018 and officially opening this year, the state-of-the-art plant is creating products that are the epitome of design and style. “The quartz coming out of our facility is made with proprietary design technologies, the most advanced decorative capabilities, and offers exclusive colors and designs as well as the highest levels of gloss and clarity,” said Glen Harry, vice president, countertop division, Dal-Tile.

Across categories, Shaw operates approximately 40 manufacturing facilities in the U.S., producing both broadloom and carpet tile, engineered hardwood and resilient flooring products. 

“We have invested more than $1.5 billion in our existing and new U.S. facilities over the past five years, including a $130 million investment in domestic LVT manufacturing at Plant RP in Ringgold, Ga.,” said Tim Baucom, president, Shaw. “We will continue to invest in RP and other domestic manufacturing facilities as we utilize design and technical resources that enable us to be agile and best-equipped to meet the preferences of today’s consumers.”

Consumers are rapidly gravitating toward LVT’s waterproof, durability and design properties, and with LVT being the fastest growing product category in the flooring industry, Shaw is keeping its pulse on the market both in terms of end user priorities and preferences, and evolving technologies and concepting.

But Baucom says there is simply not enough capacity worldwide, outside of China, to satisfy U.S. consumer demand for LVT. “Though Shaw and other manufacturers are expanding domestic production of LVT, consumer demand outstrips current domestic and other worldwide capacity. Outside experts estimate that approximately 75 percent of LVT sold in the U.S. is imported, and that 83 percent of that total is from China.”

In response, Shaw has carefully chosen sourcing partners that allow the manufacturer to respond quickly and effectively to changing consumer preferences. “We work closely with our partners worldwide to ensure quality, compliance and innovation of suppliers,” Baucom said. “As part of our sourcing process, Shaw provides the designs and specifies the materials, similar to a contract manufacturing partnership. Additionally, Shaw’s robust distribution and logistics network and our vigorous inventory management systems are keenly focused on ensuring customer expectations and deadlines are met no matter where or by whom a product is manufactured.”

Similarly, with the acquisition of LM Flooring, a hardwood manufacturer with facilities in Cambodia and Shanghai, AHF is moving offshore and doing what Bell says makes the most sense in an effort to strengthen manufacturing capabilities and the portfolio of brands, which Bell says will ultimately lead to new growth opportunities as AHF further establishes itself in the sawn-faced, wide-width, long-length, high-end design engineered segments.

A major concern for manufacturers producing both on and off shore, as well as end users on the receiving end of consequent price increases, is the tariff on Chinese imports, which the U.S. administration increased from 10 percent to 25 percent just months ago.

“The tariffs will have an inevitable impact on our customers and the end-use purchaser,” said Baucom. “Consumers, dealers and suppliers, and installers will face increased costs. The 25 percent tariff on these products stands to disproportionately harm small and medium businesses and their ability to invest in people and facilities in the U.S. The communities where they operate are at risk of losing money, jobs and the economic benefits that our industry brings.”

Nevertheless, Baucom says Shaw remains remain committed to investing in high quality, innovative products and superior design and service in the U.S. and to leveraging the strengths of its sourcing partners in the U.S. and abroad as necessary to meet consumer demand and preferences. “Knowing that constant innovation is critical to our success, we continue to implement the latest advances in technology, improving our product mix and introducing game-changing flooring solutions in both the hard and soft surface market.”

KEYWORDS: flooring manufacturers Luxury Vinyl Plank and Tile

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Danielleclair

Danielle Clair Simpson worked with BNP Media’s flooring publications in various capacities between 2012 and 2021. The former managing editor of Floor Covering Installer and Floor Trends has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Tile Trends in the Home.

itagsavon@gmail.com
May 28, 2021
People will always like and want a wooden floor at home. Prices will go up to crazy levels, due to many changes in this world. The manufacturers will have to play hard games in order to be able to produce and supply what the clients want. The customer will have a reduced buying power. What a fight. Bye friends.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Feature Image

    Made in the USA: Making More Cents

    See More
  • Piet Dossche at Building Buzz

    Flooring America, Flooring Canada Build Digital Buzz in Montreal

    See More
  • Armstrong's Architectural Remnants

    Retailer Forum: The Latest in Laminate Flooring Trends

    See More

Related Products

See More Products
  • sand-finish.png

    NWFA Sand & Finish Guidelines

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\Glass_Tile_Inspirations.gif

    Glass Tile Inspirations for Kitchens And Baths

  • interior design.jpg

    On Interior Design

See More Products

Related Directories

  • PG Flooring Inc.

    PG Flooring is a Canadian manufacturer of hardwood floors internationally distributed and conscientiously manufactured with style and care. PG Flooring offers more than 5 000 distinctive products and is renowned for the exceptional quality of its products and a solid reputation backed by more than 45 years of experience.
  • Dayspring Hardwood & Moulding Inc.

    Your World Class manufacturer of Stair Treads and Risers, Flooring, Handrails, Mouldings, S4S, and other Engineered products. In over 30 species of Hardwoods and Softwoods manufactured to your specifications (including FSC Certified). Quick turn around times. Experience you can count on since 1986
  • Vintage Hardwood Flooring

    Vintage has you covered by offering you 3 types of premium Canadian made hardwood flooring to enhance and fit any project. Choose from either 3/4" Solid, 7/16" U-LOC or our 3/4" structured Northern Solid Sawn. These platforms come in several textures, species and widths from 2 1/4" to 7 3/4".
×
AHF Bruce hardwood brand’s U.S. manufacturing legacy dates back to 1884.
Knowing that constant innovation is critical to success, Shaw continues to implement the latest advances in technology to improve its product mix.
AHF offers a wide range of domestically-made products including solid hardwood flooring, engineered hardwood flooring and parquet hardwood flooring.
The latest addition to Dal-Tile’s domestic manufacturing capabilities is its new quartz plant in Dickson, Tenn., producing products that are made in the U.S. with imported material.

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP