Floor covering is a multi-billion-dollar industry that is underserved by technology, but one digital marketing company is aiming to leverage it to help flooring retailers compete with the likes of Home Depot, Lowe’s, and Lumber Liquidators.
AdHawk, a company that helps small and medium-sized businesses expand their digital marketing presence, launched a test market in Florida in June for FlooringStores.com. The directory site connects consumers who are shopping for flooring with specialty retailers in their geographic area.