Shaw Introduces Soft Floor Covering Designed for the Expo/Trade Show Market

Shaw Industries Group, Inc. unveiled a new soft floor covering designed for people and the planet at Greenbuild 2019 in Atlanta in the mindful Materials pavilion lounge: COMFOR³T for the U.S. expo flooring market.

“The innovative new product is softer underfoot than typical expo carpet products used to service the U.S. trade show market today, enhancing the experience for attendees and exhibitors who spend tremendous amounts of time on their feet, thus the name COMFOR³T," said Craig Callahan, vice president of specialty markets at Shaw. “The R is cubed to represent that the product’s features are aligned with the sustainability goals of reduction, reuse, recyclability, all while creating a positive human experience.”