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Flooring InstallationColumns

Contractor's Corner: The Benefits of Joining a Trade Organization

By Geoff Gordon

Merriam Webster defines the term “trade association” as an association of tradespeople, businesspeople or manufacturers in a particular trade or industry for the protection and advancement of their common interests. This defines who Fuse Alliance is. We are here to help our members grow and be better companies. As we improve on the services we provide, our manufacturing partners win and the industry wins.  

This is my 42nd year in the flooring industry, an industry that I have loved and feel blessed to be a part of. Every now and then someone will ask me if I got my college degree in flooring and I have to explain that there are no degrees for that and mine is in marketing. It takes a long time to learn and understand our industry. This is not something that can be accomplished in four years of schooling.

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