Metroflor Gears Up for Post-Tariff Demand with 2020 LVT Intros

NORWALK, CONN.—Growth in rigid-core LVT for 2020 will remain in WPC and SPC product types, and the growth of these products will continue to impact other materials such as carpet, wood and laminate—and may also begin to have a greater impact on stone and ceramic tile.

“The recent exclusion of Chinese tariffs on certain resilient platforms is a clear and very important victory for the industry, retailers and, ultimately, the consumers who want to buy these products based on the value that these products deliver,” said Russ Rogg, president and CEO, Metroflor. “This should result in an unencumbered path towards growth in 2020 within the resilient category. Even with the tariffs, rigid-core products continued to grow in 2019, and without that penalty on new purchases, we definitely see volume increases on the horizon for 2020.”