P&G Launches New Line of Antibacterial Cleaning Products

P&G announced the launch of Microban 24, a new brand of antibacterial home sanitizing products that keeps surfaces protected against bacteria for 24 hours when used as directed. Not only does Microban 24 kill 99.9% of bacteria on contact, but it also keeps working throughout the day. Microban 24 provides a protective shield that keeps killing bacteria for a full 24 hours, even when the surface is touched or contacted multiple times.

Bacteria can survive on surfaces anywhere from several hours up to several days. In fact, under ideal conditions bacteria can grow and multiply every 20 minutes. The bacteria living on the surface are transferred to people through contact so anything we touch can possibly be a bacteria-contaminated surface. According to a recent survey conducted by The Harris Poll, 84% of Americans believe that their current household antibacterial products provide some level of lasting antibacterial protection beyond the moment of application2. What they don’t know is that many disinfectants allow bacteria to be reintroduced to surfaces after being touched.