Social media has drastically cut the time it takes for trends to reach the U.S. to just six months, says Leslie Smith, Sherwin Williams Industrial Wood Coatings market development manager. A process that once took several years, Smith says design-focused social media platforms like Pinterest and Houzz are bringing the fashion trends that ultimately influence furniture and interior design to our fingertips and homes in a fraction of the time.
Trending forward, Smith, along with Christina Rowe, DuraSeal senior product manager, gave National Wood Flooring Association (NWFA) Expo attendees a virtual overview of where hardwood is heading in terms of color and design, as it remains consumers’ favorite flooring choice.