In part one, we examined many of the positive qualities of a great salesperson. In part two, we continue the discussion about what makes a certain few in the selling world so successful while others struggle.
Customers will not put up with a salesperson who they sense is lying to them. Anytime a salesperson misrepresents, stretches the truth, presents deceitful information or intentionally overstates the capabilities of a product, they are lying. It is brazenly disrespectful to the customer and strongly resented as it should be. Anything but the truth will be seen as a lie. Never try to “fake it ‘till you make it” either. If you don’t know something, say so and find the answer for them. Your honesty will be appreciated.