Laticrete Launches 'Rapid Recovery' Awareness Campaign
Laticrete has launched a new awareness campaign to combat the tightening timelines of a construction market working toward recovery. Through a focused effort toward educating installers and contractors on a broad array of the company’s high-performance rapid solutions,
Laticrete will help to get construction and following trades back to work and delayed projects back on track. Approximately 100 installation accelerating products for tile and stone, surface preparation, resinous and decorative flooring, shower installation systems and more have been carefully compiled and categorized in a central online hub for easier access and selection.
“Now more than ever, speed and the safe return to work are required to help us all rebound from the challenges caused by the COVID-19 pandemic," said Spencer Maheu, director, product management, Laticrete.
Fast-acting solutions include the Supercap system, a self-leveling underlayment (SLU) that delivers perfectly flat floors three to four times faster than with small bag, small pump mixing. When moisture mitigation is needed before placing an SLU, Vapor Ban Primer ER is a premium moisture barrier and primer for SLUs, turning two steps into one to help trades to get back to work faster. Pre-formed shower systems, which can save days on shower installations, are also available. Hydro Ban Quick Cure Waterproofing Membrane, for instance, is a waterproofing membrane that boasts an impressive 30-minute dry time. For tile and stone applications, 253R Gold Rapid is a fast setting grout mix that can reduce a comparable installation from 24 hours to two to four hours. Another option is Permacolor Select, an advanced high performance cement grout that offers the industry’s first dispensable dry pigment solution for tile and stone installations and works in three hours.
Multifunction solutions with two-in-one and three-in-one functions can effectively shave days, or even weeks, off schedules. These proven formulations work overtime and include 125 Tri Max which is a three-in-one product for crack isolation and sound reduction. The Spartacote line of resinous and decorative flooring includes several solutions that offer fast return to service with minimum downtime and customizable, beautiful aesthetics. These seamless, nonslip, durable antimicrobial coatings can withstand heavy foot traffic, require low maintenance and resist stains and chemicals.
In addition to providing full technical and warranty support, Laticrete offers free e-learning via Laticrete University. Professional contractors can access industry and product information in short segments from the comfort of their home or office anytime.
For more information, visit laticrete.com/rapidrecovery.