4 Things Flooring Installers Want Retailers to Know
When it comes to the installation process, it often feels like retailers and installers live on different planets. This lack of understanding can lead to an experience that frustrates the installer, the retailer, and most importantly, the customer. World Floor Covering Association (WFCA) and International Certified Flooring Installers Association (CFI) recently hosted a webinar series that aimed to help floor covering retailers and installers strengthen their team dynamics to create an unforgettable customer experience from sales through installation.
The event, moderated by WFCA CEO Scott Humphrey, was joined by Robert Varden, executive director of CFI, and Dave Garden president of Installation Services.