Emerald, a U.S. business-to-business platform producer of trade shows, events, conferences and marketing solutions announced the appointment of Jason C. McGraw, CTS, CAE as vice president responsible for the oversight of the Kitchen and Bath Industry Show (owned by the National Kitchen and Bath Association) and CEDIA Expo, an event serving the residential integrated technology marketplace. Additionally, Emerald announced the newly created position of Director, Key Accounts – KBIS and CEDIA Expo, to be assumed by Amy Hornby.
KBIS and CEDIA Expo believe these changes put in place a cohesive cross-marketing strategy that will strengthen the convergence of the design/build markets and custom electronics to facilitate opportunities to integrate programs and platforms for exhibitors and attendees.
McGraw will also be responsible for working collaboratively with association partners at NKBA, NAHB and CEDIA, as well as to identify and nurture new cooperative opportunities in existing, new and adjacent markets.
Hornby will have responsibility for more than 25 key accounts who currently participate (or may have an interest in participating) at CEDIA Expo and KBIS. She will work closely with these accounts to assist with the development of new “go to market strategy” opportunities, leveraging KBIS and CEDIA Expo platforms to build custom solutions for maximum results.
“KBIS and CEDIA Expo are uniquely positioned to leverage its position in the design/build and custom electronics spaces to bring collaborative programming and experiences to exhibitors and attendees,” said Brian Pagel, EVP, Construction, Medical and Military, Emerald. “As the residential design and construction market continues to embrace integrated whole technology, we can make the connections between brands, integrators, design and construction professionals unlike any others. We are blessed that both Amy and Jason share deep knowledge of and strong relationships with each of these sectors. Most importantly, this is a win for the industry.”