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Flooring InstallationResidential Flooring

Craftsman Survey Finds 3 out of 4 Americans Improved Their Home Improvement Skills in 2020

survey
December 2, 2020

A new survey from Craftsman, a Stanley Black & Decker, Inc. brand, found that more than 3 in 4 Americans (78%) have honed their home improvement skills during the COVID-19 pandemic. The Craftsman Built Home Survey examined how Americans' home renovation interests and skills have evolved over the past six months, the tools and resources they leveraged to tackle various projects, and their plans for continued home improvement in 2021.

"As the global pandemic took hold in the U.S. this spring, we saw more of our Craftsman customers purchasing products to help create new and renovate existing spaces to better serve their needs and improve the functionality of their homes," said Jaime Ramirez, executive vice president & president of global tools & storage for Stanley Black & Decker. "We wanted to gain a better understanding of which projects consumers were undertaking and how we could better serve them during this time. Craftsman is committed to helping our employees and customers navigate through this challenging period, doing our part to help strengthen our connection to our homes and communities. As part of these efforts, we are providing a donation to Rebuilding Together and Feeding America to support those impacted by COVID-19."

The pandemic has been a moment of reflection for many Americans, with 6 in 10 indicating they wished they had more skills or know-how to accomplish home improvement projects. The survey found that more than half (51%) have learned new home renovation skills this year, 44% of women compared to 58% of men. In addition, more than half of Americans (53%) have either completed, or expect to complete, their 2020 home improvement checklist by the end of the year.

To learn more about Craftsman, visit craftsman.com.

KEYWORDS: building materials construction home improvement

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