• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring NewsCommercial FlooringResilient FlooringQ&A on Flooring

Q&A: Brian Carson, Ralph Grogan Discuss AHF’s Acquisition of Parterre

By Tanja Kern
Brian Carson & Ralph Grogan
From left: Ralph Grogan, the former Parterre CEO and new AHF team member; and Brian Carson, president and CEO, AHF Products.
January 9, 2021

AHF Products announced its acquisition of certain assets of Parterre Flooring Systems, a leader in the commercial luxury vinyl tile segment of the flooring industry, on January 8, 2021. We connected with AHF President and CEO Brian Carson and Ralph Grogan, former Parterre CEO and new AHF team member, to learn about the acquisition. 

Q: How did this deal come about?

Carson: As you know, we entered the commercial market last year with Hartco Contract, and with our distributors, we're off to a fantastic start. When Parterre became available, we looked at it and said, "There's a first-class brand with fantastic relationships in the market." It was just a wonderful opportunity to accelerate our entry into the commercial market. 

Q: Why was it the right time for Parterre to make the transition? 

Grogan: Parterre has been in business 30 years. It's a great company. One of the challenges we had is that we just had LVT, and as you know in the flooring business, more people are bundling products. We do a lot of multifamily work, and some of it is LVT, but a lot of multifamily work has wood products in with it. Some of our customers would prefer to maybe go to a vendor that has one-stop shopping for everything. This really allows us to increase our product portfolio.

Q. Last October, AHF Products launched Hartco Contract, a line of resilient flooring for light commercial, multi-family and manufactured housing installations. Describe how Hartco Contract and Parterre will work together. 

Carson: I'm just thrilled to have Ralph leading the business for us here and helping me understand where we can make investments to bring it along faster and see what I can do to support him and the team. We are super excited about this, and I think it's just going to be wonderful for our customers. Their relationships in the market are going to naturally introduce Hartco Contract to those end-users, and that's just a win for our distributors, for us, and we couldn't be more pleased with the acquisition.  

This is a good deal for our customers. This is a good deal for our distributors. This is a good deal for Parterre. It's a good deal. We're in a good position to invest during this time in commercial, so when the sun really comes out and starts shining, we want to be there with the right products and the right placement and the right relationships.  

Q: What's your outlook for the resilient commercial category this year? 

Carson: All businesses are cyclical and commercial—for variety of reasons—is going to be in a down cycle. But that's exactly when you want to be placing your bets and making your investments in the business. We're a small enough and nimble enough as a company at this point to choose not to participate in the malaise, and we're going to grow this year for sure. The market will begin to find its sea legs, I think, in the back half of the year, and then continue to strengthen from there.

 

KEYWORDS: mergers and acquisitions

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Tanja kern headshot 2023

Tanja Kern is associate publisher and editorial director of FLOOR Trends & Installation. She brings more than 20 years of experience covering the flooring, design, and construction industries through print and digital platforms.  


Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Crossville Cotto Moderno.jpg

    An Insider's Look at AHF Products' Acquisition of Crossville Tile

    See More
  • wood flooring

    A Conversation with AHF Products CEO Brian Carson

    See More
  • Hartco Dogwood Pro.jpg

    AHF Products President & CEO Brian Carson: 'The Industry is in a Wonderful Place'

    See More

Related Products

See More Products
  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

  • radiant.jpg

    Radiant Floor Heating, Second Edition

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP