Mohawk continues its Momentum Roadshow in Atlanta, February 1-3, and the company revealed plans to host five eight-week national sales events in 2021 across Mohawk, Pergo and Karastan brands. Built to help retail partners compete in their market and attract new, in-market shoppers with special financing offers and product discounts, these promotions will help drive sales during peak selling seasons.

“With consumers continuing to invest in their homes in the coming year, providing an opportunity for retailers and shoppers to connect is more important now than ever before,” said Angela Duke, senior director of residential marketing. “Our Edge partners will be able to engage with consumers while growing their businesses."

Through these national sale events, retailers can attract shoppers in store through powerful ads, impactful merchandising and additional incentives, the company said. 

“Our national sale events are an investment in specialty retail,” Duke said. “Mohawk continues to invest in our retailers by doubling down on our investment in retail so that they, in turn, can invest in their stores.

Mohawk offers consumer financing buydowns, discounted products, exclusively promoted opening price point styles, bonus rewards, discounted digital advertising, larger reimbursement on coop for local advertising and more so that retail partners can get the most out of these sales to win new business.

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