In 2021, Karastan will be offering new technologies that allow homeowners to live beautifully by merging modern classics with handcrafted visuals and stunning colorations.
“Karastan has always been an industry leader in color, and our new ColorMax technology expands on that leadership by providing beautifully blended colorations with superior color clarity,” said Jason Randolph, senior vice president of residential sales for Karastan. “The proprietary dyeing processes create a high-definition visual with unmatched color depth, uniformity and clarity. We will also be expanding our KaraLoom technology, which replicates hand-crafted woven wool visuals with new constructions and colorations, including ColorMax.”
In 2021, Karastan will introduce 24 new products—one of the largest broadloom introductions in the history of Karastan. This assortment features a wide variety of constructions including patterns, loops and textures in the latest and most fashionable colorations. These products are not only beautiful, they are also durable, manufactured with premium fibers including nylon, SmartStrand and wool to provide long-lasting beauty and performance.
Karastan carpets with ColorMax technology bring designs and patterns to life with sharper, crisper and more precise color. This proprietary dyeing process creates intense color depth in every fiber for superior color clarity and saturation. ColorMax makes a consistent, balanced visual throughout the entire floor with beautifully blended natural colorations.
Karastan is expanding on the recent launch of its KaraLoom technology. These products replicate the look of woven wool carpet. In 2021, the Karastan assortment will include six new styles in some of today’s most popular visuals. The new products feature large, chunky loops, intricate patterns and bold multicolor loops with fashionable color palettes.
Karastan retail partners can expect a comprehensive merchandising assortment featuring traditional card and cut set samples with new feature programs designed to highlight the latest innovations and styles. Karastan will continue to provide first-class marketing support through dealer advertising options and national promotional events.
For more information on Karastan, visit karastan.com.