Anderson Tuftex, hardwood, carpet and custom rugs brand of Shaw Industries Group, Inc., has released a message of confidence and stability in response to recent news on the sale of the Stainmaster brand. Assuring its customers that the style, design, quality and service of all its premium carpets has not changed, the brand reports it will continue using both internal and external fiber suppliers to manufacture its industry-leading carpets and custom rugs.
Working closely with customers, the brand will replace existing Stainmaster PetProtect branding on samples and displays. A/T reports it has already begun developing both online and in-store marketing assets for its own, all-new pet-friendly label. New messaging will drive the momentum of A/T’s in-demand, pet-friendly carpets and custom rugs, designed to meet the performance demands of households with pets without compromising the elevated style, color and patterns that are a signature of the brand’s intentional craftsmanship.