Nourison Caters to High-End Market with Reserve Collection
The new Reserve by Nourison Collection will feature Nourison’s high-end, handmade area rugs and the program will only be sold through Nourison authorized dealers that offer higher-end product assortments.
Reserve is targeted at primarily brick and mortar, upscale dealers and designer showrooms that sell higher quality area rugs. The product selection is carefully curated and contains many of Nourison’s best-quality handmade rugs such as Divine, Ocean, Silk Shadows and Christopher Guy.