True Value Company, the Chicago-based hardlines wholesaler serving independent hardware retailers, announced a hardware-channel exclusive partnership agreement with Halstead, a member of the HMTX family of companies, to distribute Halstead’s Allure brand of flooring products. True Value has 13 regional distribution centers and approximately 2,500 associates serving over 4,500 stores nationwide and around the world.
First unveiled to retailers during True Value's Spring Reunion in early March, this agreement will initially provide its customers with exclusive warehouse access to four warehoused SKUs in the industry’s most popular colors and eight special-order SKUs in other colors. The two lines of product, one floating and one loose lay, are being ordered for shipment to retail stores in June. True Value will eventually carry the entire Allure catalog.