Lowe's Enters Metaverse with Tool to Help Builders Visualize Projects

Home improvement retailer Lowe's announced it will begin helping builders of the metaverse by making more than 500 3D product assets available for download for free via Lowe's Open Builder, a new asset hub. 

"We've been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development," said Marisa Thalberg, Lowe's chief brand and marketing officer. "It's only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind. At the same time, we are also very clear on our reason for being – to make homes better for all by helping our customers to create real world value in their homes, in their jobs and in their communities. This will continue to be our North Star in the metaverse."