Metroflor Launches 'Behind the Design' Video Series
Metroflor Corporation has launched a new video series that reveals how consumer and interior design trends inspired the company's latest LVT and rigid core floors.
The six-video “Behind the Design" series features Metroflor Director of Design Natalia Smith as she walks viewers through the "cozy living" macro trends that are driving her flooring designs.
“Natalia Smith, in addition to being a great designer, has a wealth of expertise in trend identification," said Gary Keeble, Metroflor’s vice president of marketing. "The ‘Behind the Design’ series gives us an opportunity to share that expertise with consumers who are looking for floors for their homes and with retail sales associates who are always seeking information to share with shoppers. Natalia does a great job of relating these trends to her floor designs.”
Macro Trends: Cozy and Inviting
Smith discusses the Macro trends creating major changes in interiors as consumers take a shift towards downshifting: slowing down to appreciate the role of family and community in their lives by creating an oasis of comfort in their homes.
Nature Home: Bringing the Outside In
Bringing the healing vibe of nature indoors is driven by the increasing need to create a home environment that makes consumers feel happier, calmer and more secure. For example, Metroflor’s Nature Home patterns harken to natural materials with designs and colors based on natural fibers, expressed in the natural analog of Oak.
Farmhouse Natural: Rustic Sophistication
In this episode, Smith explains Farmhouse Natural, a popular trend that combines the rustic Farmhouse motif with a more sophisticated tone of natural outdoor accents, set atop Metroflor’s new Natural Oak, Family Oak and Sophisticated Ash designs.
Calm Comfort: Tonal, Textured Minimalism
With consumers affected by auditory and visual noise in the world around them, neutralized spaces can be a welcome respite, and the Calm Comfort trend brings it home with style and substance. According to Smith, this type of space relies more upon texture, monochromatic decor, and a “less is more” aesthetic.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
