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Breaking Flooring NewsResidential Flooring

Mohawk Refreshes MohawkToday, XChange to Provide Simplified Retailer Experience

Mohawk Today.jpg
December 16, 2022

Mohawk is refreshing MohawkToday.com and Xchange.com, two retailer-centric websites, to provide a simplified experience for users. Updates include a clean, uncluttered and modern design, improved functionality and easy access to Mohawk’s comprehensive assortment of products and programs.  

“Mohawk’s two powerhouse websites, MohawkToday.com and Xchange.com, have been a dynamic force for retailers looking to expand their business with Mohawk,” said Todd Skidmore, Mohawk’s senior director of e-commerce. “By revamping these sites, we are emphasizing our investment in the success of our retail partners. We’ll provide cutting-edge tools for smoother transactions with us and with consumers.” 

Recently launched, the redesigned MohawkToday.com features an Edge Dashboard on the home page. With a click of a button, Edge partners can access pertinent information, including tier status, Mohawk Edge Rewards, co-op information, sales, lead generation and reputation management stats. With the revitalization of the site, Mohawk also showcases additional retailer resources and services, such as Omnify, Synchrony Finance and business support, in a much more user-friendly tool bar.  

Xchange.com will receive an overhaul by early 2023. The new Xchange.com will provide retailers with a more simplified shopping experience, including an accelerated load time and improved mobile capabilities, to place their orders faster and easier.  

KEYWORDS: digital marketing flooring retailers Mohawk Industries

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