Throughout 2023, Mohawk is investing in specialty retailers through its Edge partner program. Launched in 2018, Edge will now feature all new exclusive benefits that will help retailers adapt to the market and succeed in the ever-changing world of retail.

“Just like your business evolves and adapts to meet the demands of the market, Edge evolves and adapts to meet your needs,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Based on feedback we’ve received from our retail partners over the past few years, we are excited to reveal our newly updated benefits structure.”

Since today’s consumers want a premium shopping experience, information at their fingertips and a seamless journey from online to in store, Mohawk has enhanced its product mix, pricing and marketing support to give retailers an edge in their markets.

Edge retailers get access to Mohawk’s exclusive, industry-leading marketing programs: 

Edge Local Advertising

Edge Local Advertising is a digital advertising program that is designed to reach local customers and drive them in store for Mohawk-specific products.

Edge Omnify and Omnify+ Websites

Edge Omnify and Omnify+ websites are digital marketing platforms that provide all the tools to maximize online presence and bring qualified leads into the store.

Edge Store

Edge Store provides in-store merchandising support, offering everything needed to market Mohawk products in the showroom.

“Edge is an earned partner status with Preferred, Select and Premier tiers,” Widdifield explalined. “To simplify Edge, we now only measure status by purchase volume to allow retailers to easily move up the tier structure as their businesses grow.”

Retailers will be able to take advantage of new rewards and benefits based on their growth and loyalty.

For more information on Mohawk’s Edge partner program, speak to a local Mohawk sales representative or visit