I4F, a group of companies providing patents and technologies to the flooring industry, announced that as from March 1, 2023, Julie Pageot assumes the role of commercial director for Europe. Julie reports to Matthieu Dekens, CCO North America and Europe, and is based at i4F’s global headquarters in Belgium.
In her new role, Pageot will be responsible for growing i4F’s overall market share in Europe looking after licensee relations as well as building new demand creation for i4F technologies with European distribution. Pageot will ensure European manufacturer and retailer interests are fully represented and met.
Holding an MBA from the University of Strasbourg, Julie has more than 20 years of experience in the building and home improvement industry and joins i4F from the Kingfisher Group. From 2013 until 2016, Julie worked at Castorama in Poland as category director and, previous to that, spent ten years at Leroy Merlin as product and segment leader. She has also held positions at Habitat and Conforama.