Universal Fibers, a producer of solution-dyed synthetic filament-based fibers based in Bristol, Virginia, has announced "You First", a campaign that emphasizes its commitment to creating fiber for customers who use the fiber to make carpet.

Universal Fibers President Phil Harmon explains: 

“With the disruptions and shortages of the past few years, many companies face tough decisions about how to fill their own internal chemical supply chain or how to sustain their own internal carpet division. At Universal Fibers, we never have to think twice. Because of our focus on fiber, we prioritize what we’ve always prioritized: our commitments to our customers. That’s what YouFirst™ is all about.”

The company said it emphasizes its commitment to the needs of its customers, not its own end products, and promises to support that success with the industry’s widest range of fiber options and application support.

Read Floor Trends' coverage on Universal Fibers' technology here