Karastan Introduces BelleLuxe Waterproof Wood
Karastan is enhancing the BelleLuxe collection with 16 SKUs, the Waterproof Wood provides high fashion at an accessible price point, helping retail partners expand their market reach.
Featuring Signature Technology, each plank, now wider and longer, displays the details of natural hardwood with artistic precision, featuring 64 layers of textured detail with 4x the resolution and over 1,000 color variations.
BelleLuxe Waterproof Wood uses WetProtect, using watertight joints, a proprietary waterproof finish and a lifetime surface and subfloor warranty
BelleLuxe Waterproof Wood will be added to the existing BelleLuxe merchandising system, maximizing real estate in showrooms, with new graphics to drive conversations and efficiently showcase the difference between natural hardwood and laminated wood. Karastan will also provide first-class marketing support for BelleLuxe Waterproof Wood in 2023 through new advertising options and national promotional events.
The BelleLuxe Waterproof Wood line will coordinate with Performance Accessories products that offer innovative, multifunctional transitions that are color-coordinated for retailers to sell a complete flooring package in one purchase.For more information, visit Karastan.com.
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