AHF Products, a leading manufacturer of hardsurface flooring solutions in North America, welcomes Jake Loftis as its new Chief Operating Officer.

In the role of COO, Loftis will have overarching responsibility for the critical areas of Manufacturing Operations, EH&S, Supply Chain, Procurement, Quality, Logistics, Product Innovation and Continuous Improvement.

“Jake is a decisive, growth-focused executive with remarkable operations leadership experience with a focus on manufacturing, supply chain, distribution, transportation, and customer service. He is adept at bringing strategic vision and innovative approach to achieve customer-focused goals, business transformation and revenue expansion,” said Carson.

Loftis brings a wealth of experience in both product innovation and productivity. His career spans 33 years of military and corporate leadership experience. Loftis has been a top contributor to the success of major brands like Milwaukee, Hover, WeatherGuard, DeWalt, Sharpie, Irwin, Werner, Rubbermaid, Porter Cable, Black & Decker, Graco and Lenox. Loftis also is a U.S. Army Veteran, Six Sigma Blackbelt, certified Project Manager and Leadership Coach.

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