Bonitz Inc., headquartered in Concord North Carolina, announces a company rebrand with a new dynamic logo, focusing on four key services. The long-time leader in commercial subcontracting services has 14 locations across the Southeast and has built its reputation in the flooring and ceiling industry. However, over the past decade the company has been expanding into other areas of commercial subcontracting, namely, custom wall and cladding systems. The rebranding will position the company as the premier “full-service” commercial subcontractor in the Southeast.
“Bonitz continues to set the standard in the flooring and ceiling business and over the past few years, with a renewed focus on our Specialty business, Bonitz has evolved into a Specialty Trade Commercial Contractor,” said Pete Larmore, CEO. “Today, we are a full-service provider offering innovative solutions in flooring, ceilings, walls, and cladding systems. As we are growing and the business is expanding, we felt it was important to look at our brand, who we are and what we do, and to reposition our brand, to differentiate ourselves from the competition and to drive brand loyalty.”