• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Vinyl Institute Announces $460,000 in Awards to Recyclers Through its Viability Recycling Grant Program

vinyl institute logo
May 17, 2023

The Vinyl Institute (VI), a U.S. trade association representing the leading manufacturers of vinyl, today announced its first round of funding to six organizations totaling more than $460,000 through its Viability recycling grant program. Recipients of the first round of Viability grants include Chemical Fabrics and Film Association; Every Shelter; Kelly Green Board, LLC; Norwich Plastics and Rochester Regional Health Systems; Oregon State University; and the Vinyl Siding Institute.

"The U.S. PVC resin manufacturers are committed to increasing the volume of post-consumer recycled PVC," said Ned Monroe, president and CEO of the Vinyl Institute. "The initial six Viability grantees span a variety of applications and approaches to post-consumer PVC recycling. We are growing PVC recycling capability and capacity to help our industry reach its goal of 160 million pounds of post-consumer recycled PVC annually by 2025."

Grants through Viability for PVC recycling projects support the purchase of equipment, advanced recycling research and development, educational programs, and program management for long-lasting and sustainable recycling of PVC products. The Viability grant program aims to accelerate post-consumer vinyl recycling to 160 million pounds by 2025.

The six individual Viability grant recipients' initiatives reach across the spectrum of the vinyl industry and represent innovation and progress:

Chemical Fabrics and Film Association (CFFA) (Cleveland, OH): Members of CFFA's Vinyl Roofing Division have led the way in recycling for single-ply roofing product category.  In 2022, the combined volume of recycling vinyl materials included 19.2 million pounds of pre-consumer PVC roof membrane and 1 million pounds of post-consumer PVC roof membrane. With this foundation of experience, the CFFA proposes to formalize and expand roof recycling to an industry-wide program. CFFA will use the Viability grant to build the program, improve logistics, expand its recycling network, educate value chain members, and develop end markets for recycled PVC material.

Every Shelter (Houston, TX): Every Shelter is a nonprofit organization that repurposes vinyl billboards to provide shelter for refugees in displacement camps in the Middle East and East Africa. Every Shelter will also repurpose vinyl billboards in the U.S. to stabilize the homes of disaster victims. The tarps FEMA currently provides last approximately 30 days. The upcycled vinyl billboard tarps have an average service life of 24 months. In the U.S., there is a need for more than 372,000 disaster relief tarps per disaster event. At the same time, there is a large supply of used vinyl billboards every year in the U.S. that could be upcycled to help stabilize the homes of disaster victims instead of being landfilled. Every Shelter will use its Viability grant to develop a proof of concept for a business model including the manufacture, storage, and distribution costs for an initial quantity of billboard material.

Kelly Green Board, LLC (Waterbury, CT): Kelly Green Board, a manufacturer of building products made from 100% recycled beverage cartons, cups, and other components, is developing a circular use of PVC roofing membrane. Kelly is developing a roof board product that contains 50% post-consumer roofing membrane and 50% post-consumer carton packaging material that can be reused in a new roofing system. The resulting recycled PVC roof board has greater water resistance when compared to other roof cover board products. Kelly Green Board will use the Viability grant to further product development and manufacturing and conduct independent third-party laboratory testing.

Norwich Plastics and Rochester Regional Health System (Cambridge, ON/Rochester, NY): PVC medical recycling programs have been successfully implemented in Canada, Europe, Australia, and South Africa. Norwich Plastics and Rochester Regional Health System are developing the MediVinyl+ Clean PVC Medical Reclaim and Recycling pilot program to prove the viability of a medical recycling program in the U.S. They will use the Viability grant to develop the program logistics and training materials, conduct hospital personnel training, install material handling equipment at one of the Rochester Regional Health System locations, and recycle the collected materials.

Oregon State University (Corvallis, OR): The School of Chemical, Biological and Environmental Engineering is researching the production of high-quality waxes from PVC by hydrothermal treatment and hydrogenation. The successful implementation of this program has the potential to address the entirety of single-use PVC waste and to open up the adhesive market for PVC upcycling.  OSU will use the Viability grant to fund continued research and development.

Vinyl Siding Institute (Alexandria, VA): The Vinyl Siding Coalition, led by the Vinyl Siding Institute, established a pilot program in Northeast Ohio that has recycled 125,000 pounds of post-consumer residential vinyl siding. The coalition intends to use the Viability grant to build operating infrastructure to enable the program to grow. This includes developing a governance structure, establishing a brand, creating an operational tracking system and website, and initiating activities to expand into two new markets in 2024. The VSI's overall goal is to recycle five-million pounds of post-consumer rigid vinyl annually by 2026.

Applications for the next round of funding consideration through Viability are due July 17, 2023.

For more information on Viability, click here.

KEYWORDS: charities and fundraisers contests and giveaways

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • CARE

    CARE Announces $2.4 Million in Grant Awards for Carpet Recycling

    See More
  • Vinyl Sustainability Council Logo.jpg

    Vinyl Sustainability Council Announces Recycling & Social Impact Awards

    See More
  • Manninton Mills 2025 Scholarships

    Mannington Mills Awards College Scholarships to Associates' Children Through National Merit Program

    See More

Related Products

See More Products
  • 9781622700158_c-15_.png

    Flooring and Floor Covering License Examination (C-15) - QuickPass Study Tool Book with Online Interactive Software

See More Products

Related Directories

  • Carpet America Recovery Effort (CARE)

    Carpet America Recovery Effort (CARE) is a voluntary, non-profit organization dedicated to increasing the landfill diversion, reuse, and recycling of waste carpet, through market-based solutions that benefit the economy as well as the environment. CARE implements the California Carpet Stewardship Program as required by California law.
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP