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Breaking Flooring NewsFlooring InstallationFlooring Accessories

Versatrim Celebrates 25 Years, Announces Shopping Platform

Versatrim 25th Anniversary Logo.jpg
June 6, 2023

Versatrim, a Raleigh, North Carolina-based manufacturer of floor moldings, is setting the stage for expansion in 2023 as the company celebrates 25 years in business. 

The company announced plans to launch an e-commerce platform in the second quarter of 2023. The new site will highlight Versatrim's high-end product offering and will offer improved functionality to streamline the online order-entry process.  

Earlier this year, Versatrim introduced a number of new products including the RSN low-profile stair nose, VersaFlex flexible moldings, and their Versatrim adhesive. The company also launched its new mobile-friendly website. Versatrim has also made many improvements to its manufacturing operations for safety and performance enhancements. On the horizon, Versatrim will focus on geographic expansion, more investment in manufacturing, and acquisitions to continue Versatrim's growth.

"The leadership team and I wish to express our sincere appreciation to our employees for their loyal support as we celebrate our silver jubilee milestone this year," said President and CEO Keith Medick. "We could not have come this far without the loyal support and hard work of each member of the Versatrim team and our loyal customers and partners. We look forward to the next 25+ years of industry-leading accomplishments!"

Versatrim began in September of 1998, when Thilo Hessler, then 22, moved from Bavaria, Germany, to Raleigh, North Carolina, to start a molding business. With an intense drive and a passion to pursue a dream, Hessler started out taking orders by phone, packaging them himself, and driving them to the local UPS office for delivery.

Today, more than 100,000 orders ship from Versatrim's 134,000-square-foot facility each year, which sits on 26 acres. Over the years the company has launched 12 profiles and distributes a complete line of custom-coordinated laminate floor molding and trim for laminate and vinyl flooring. Versatrim's innovative approach to molding solutions, and its ability to coordinate with most of the top colors in the vinyl, luxury vinyl tile, wood plastic vinyl, and laminate flooring industry, has guided it to the forefront as a leading manufacturer of floor moldings.

Read recent coverage about Versatrim.

KEYWORDS: anniversary business growth and expansion digital marketing flooring installation products flooring manufacturers

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