Shaw Floors, flagship residential brand of Shaw Industries Group, Inc. (Shaw), has announced the new hard surfaces product, Pet Perfect Mineral Core, part of Shaw Floors’ Shop Your Lifestyle. Shop Your Way Active Pet Home lifestyle collection. Pet Perfect Mineral Core is designed specifically with durability and easy maintenance in mind, protecting floors from soil and scratches from the ground up. 

Responding to high market demand, Shaw Floors has created the Pet Perfect Mineral Core collection made for active homes with pets.

“Around 85 million families in the US own a pet and each year these same families collectively spend over $100 billion dollars on their pets,” said Jeff Francis, director of category management for Shaw Floors hard surface. “When surveyed, consumers reported that pets are one of the most important considerations when purchasing new flooring. Between sharp claws and the occasional accident, homeowners need a floor that is going to last. We are excited to launch Pet Perfect Mineral Core specifically to meet those needs.”

Pet Perfect Mineral Core offers deep scratch, stain and fade resistance through innovative finishes, and guarantees this protection with a 30-year residential scratch warranty. This collection is also waterproof, wet and steam mop approved and reduces the presence of 99.9% of e. coli and staph for up to 24 hours to keep floors clean no matter what life may throw at them. From active homes to specific pet needs, Pet Perfect Mineral Core provides the protection that both your customers and their pets can’t live without.

These PAW-some Pet Perfect Mineral Core styles have Cattitude. Available in 9" x 86" and 7" x 48" length planks respectively, these styles feature accented bevels and 20 wood-inspired color options. In addition to the top-of-the-line performance of mineral core, Pet Perfect Mineral Core is ultra durable, easy to clean and offers Shaw Floors’ 4P Protection from pee, poo, puke and paws.

Pet Perfect Soft and Hard Surface Cleaners

Specially formulated for Shaw’s Pet Perfect products, both Pet Perfect Soft and Hard Surface Cleaner offer unprecedented protection against pee, puke, poo and paws. The professional strength cleaning formula in the hard surface cleaner targets deep-set stains, encapsulating the stain and eliminating the odor without harming your floor’s finish on all types of ceramic, laminate, mineral core, hardwood and luxury vinyl flooring. The soft surface cleaner attacks stains and eliminates odor without the use of harmful chemicals. 

Pet Perfect Mineral Core options will be available in July. For more information on Pet Perfect Mineral Core or Pet Perfect Cleaners, contact your Shaw Floors territory manager.

For more on Shaw, click here.