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Breaking Flooring NewsResidential FlooringCarpet and Rugs

Shaw Floors Partners with American Kennel Club, Expands Pet Perfect Collection Audience

By FLOOR Trends & Installation Editors
Shaw Floors and AKC Pet Perfect
October 30, 2024

Shaw Floors, the flagship residential brand of Shaw Industries Group, Inc. (Shaw), announces its new partnership with the American Kennel Club (AKC), the world’s largest and most recognized not-for-profit all-breed dog registry. This collaboration connects Shaw Floors with the AKC’s extensive audience, including millions of annual website visitors and event attendees and viewers, broadening Shaw Floors’ exposure to pet owners nationwide.

Additionally, Shaw Floors will air a national television commercial throughout AKC’s televised events. As a trusted resource for dog lovers, the AKC provides Shaw Floors with an unparalleled platform to highlight its Pet Perfect collection to an engaged and passionate audience.

Shaw Floors’ ultra-durable, easy-to-clean Pet Perfect carpet offers durability, stain and soil resistance, and easy cleanup, making it the ideal choice for households with pets. By partnering with the AKC, Shaw Floors is expanding its brand presence and leveraging the AKC’s 140-year legacy with dog-friendly homes.

“We're excited to begin this new relationship with Shaw Floors,” said Dennis B. Sprung, president and CEO of the AKC. “Together, we share a deep commitment to enhancing the lives of pet owners and their beloved canine companions. We look forward to a long partnership.”


KEYWORDS: pet-friendly flooring Shaw

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