Ecore International has been upcycling rubber into high-performance surfaces for over 40 years. The firm announces the launch of its TRUcircularity program, which aims to eliminate rubber waste by recycling and reimagining every end-of-life rubber floor. 

TRUcircularity enables Ecore customers to complete the circularity loop by not only installing upcycled rubber flooring but also recycling their end-of-life rubber flooring, through Ecore, to be turned into performance surfacing. 

Ecore’s TRUcircularity program follows a simple three-step process:

  1. Request a quote to remove and reclaim existing rubber flooring.
  2. Ecore coordinates pickup and transportation of the old rubber to one of its U.S.-based facilities to be used in the production of new surfacing.
  3. New high-performance Ecore flooring is installed, completing the circularity loop.

By joining the TRUcircularity program, customers become active participants in the circular rubber economy. To honor their commitment to protecting the environment, Ecore will present each partner with a Circularity Guarantee certificate specifying the amount of rubber flooring they diverted from landfills.

Ecore has already yielded impressive environmental results, including the avoidance of over 3,300 tons of CO2 emissions, the creation of more than 1,500 unique performance products from reclaimed rubber and the diversion of over 300 million pounds of rubber from landfills annually.

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