If you are in the flooring business, there is a serious need to make sure that you have a strong presence online so that you can attract the attention of the people looking for you. Unless you are the only flooring installer or contractor in your area, then chances are there is going to be some competition, and if you do not take action to make sure you are being seen by potential customers, then you are losing out to those who are. Now, you may already be investing some advertising dollars into Thumbtack, Angi (formerly Angie’s List), Houzz or Yelp already, which is great! The problem is that these leads are shared and at the end of the day, you do not own any of the assets that are created for you. That is not so great.
In this guide, we will break down the fundamentals of a solid digital marketing strategy and how you can implement it to help grow your flooring business so that you generate exclusive leads, and improve the digital assets that you own. This will be broken into two parts. In part one, we will cover the traditional digital marketing strategies, websites, Google Ads, Facebook Ads, and SEO.