search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
Flooring InstallationTile & Stone FlooringFlooring Installation Products

Manufacturer Roundtable: Crack Isolation and Uncoupling Membranes

By Michael Chmielecki

For this month’s manufacturer roundtable, we wanted to find out more about crack isolation and uncoupling membranes. The reason for these products is clear—to keep cracks in the substrate from transferring into the tile—but what is the difference between them, and where does the term “anti-fracture” fit in? We also asked our panel of experts to weigh in on considerations to keep in mind while working with the products.

Participants are: Annika Oeing, Ardex’s marketing communications manager; Jay Conrod, Laticrete senior product manager; Karen Dhanota, marketing and communications specialist for M-D Pro; Dan Marvin, MAPEI’s director of technical services; Brian Petit, vice president of operations for NAC Products; Richard Hung, marketing communication manager for Parex/Merkrete; Tim Abbott, CEO of Proflex Products; Sean Gerolimatos, director of research and development for Schluter Systems; David Stowell, Schonox/HPS North America’s technical director; and Alan Kin, technical sales manager for Texrite.

Privacy Policy
Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

AHF Products logo

AHF Products Completes Purchase of U.S. Rigid Core Flooring Manufacturing Facility

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

NWFA Michael Martin interview.jpg

Peachey Hardwood Flooring Appoints Industry Leader Michael Martin as Vice President, Sales & Marketing


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing