With production facilities in Asia and the United States, CFL Flooring is catering to a variety of market needs. The manufacturer of SPC and hybrid flooring manufacturer is once again making major investments in its U.S. to help growing market demand. We connected with Barron Frith, president of CFL Flooring North America, about CFL’s initiatives in the resilient space. Frith is also the current secretary and treasurer of the Resilient Floor Covering Institute (RFCI) and has recently been named RFCI vice chair for 2024.
Frith: The outlook for 2023 shows promising signs of growth in the second half of 2023. The resilient category as a whole has faced challenges in the earlier part of the year, but there are indications that the market is poised for a rebound. In particular, CFL Flooring has placed a strong emphasis on sustainability, which has become a key focus for our company. We recognize the growing demand for eco-friendly flooring solutions, and we have taken proactive steps to meet this need.