The digital space is bustling with potential clients searching for flooring solutions. But how do retailers and installers stand out? The answer lies in crafting a coherent content marketing strategy, a proven tool to increase brand visibility and attract qualified leads. So how do you go about building a solid content marketing strategy? Lucky for you, I will break down the steps that we take for our clients so you can have a clear content strategy in place.
While flooring showrooms still have their charm, your website is now the most significant showroom you have. Like arranging your physical space to lead a customer through it, your site architecture should be designed for clarity and search engine optimization.