Mohawk aims to revolutionize the resilient market for flooring retailers with two new innovations that answer consumer's demand for high style and sustainability.
"When you ask the vast majority of consumers, what do you associate with resilient or LVT, the top two are 'durability' and 'easy-to-clean'. What were the lowest two qualities they associated? Sustainability and style. Those are two areas where there's an unmet need," said Seth Arnold, vice president of residential marketing, Mohawk.