Mohawk is refreshing its popular RevWood line to represent recent product enhancements and evolving market demands. RevWood’s new promise, “the beauty of wood without compromise,” combines the two most important purchase drivers, beauty and performance, and draws greater attention to the extraordinary advancements achieved through the launches of Signature Technology and WetProtect.
“With RevWood, Mohawk transformed laminated wood into one of the most successful categories in the industry,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “After eight years of innovation, it is time to reposition the product line. Featuring a powerful story with leading technologies, our new positioning boasts three compelling reasons to believe in RevWood.”