Mohawk is unleashing a new innovation in soft, solution-dyed PET (polyethylene terephthalate) carpet. PETPremier is pet-friendly, stylish and sustainable carpet for value- and performance-driven and millennial homeowners.
“PETPremier was designed to appeal to today’s consumer,” said Denise Silbert, Mohawk’s vice president of marketing, soft surface. “Over the last three years, affordable pet-friendly solutions have become increasingly more important. The buying power of the millennial generation is greater than any other generation, so they are an important target audience to win over. A majority of millennial buyers own single-family homes, with 54% having children and 63 percent having a dog under their roofs. Knowing this, we engineered a completely new yarn system for PETPremier to perform at a higher level than other PETs.”