Mohawk’s “Bring Back the Rhino” campaign has been recognized as a Bronze Stevie winner for Brand Experience of the Year in the Business-to-Business category for the 2023 International Business Awards (IBA).
“Mohawk brought back one of its most successful marketing campaigns in company history to help our customers amplify our new SmartStrand Color Wall and sell more carpet,” said Denise Silbert, Mohawk’s vice president of marketing, soft surface. “The hard part was making the concept relevant. There is a new audience today versus when we originally tapped in rhinos beginning with Ricko of the Birmingham Zoo in 2009. We needed something authentic that demonstrated the reliability of our product along with a bigger purpose that would bring more attention.”