To help restore forests, Mohawk is partnering with One Tree Planted, a non-profit organization focusing on global reforestation, conservation and protection of endangered forests around the world. One Tree Planted has planted over 92.7 million trees in more than 80 countries since 2014. As part of Mohawk’s renewed focus on sustainability throughout its wood lines, every square foot of RevWood and TecWood sold will contribute to the replanting of the nation’s forests.
“The market for sustainable products is now undeniable,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “Consumers expect brands to take a stand and provide environmental alternatives, and millennials see companies who showcase sustainable products as more innovative and trustworthy. To help our retail partners differentiate in this area, we are updating the positioning of Mohawk’s wood products to further highlight sustainable attributes and tie sales back to improving the environment.”