Karastan, a luxury flooring brand, is expanding its product offerings in 2024 to cater to the emerging generation of shoppers who prioritize beautiful living spaces. The company’s expansion will focus on its hard and soft surface product lines, with a particular emphasis on whole-house coordination and enhanced margins for retailers.
In the hard surface category, Karastan will significantly expand its BelleLuxe Waterproof line, which was first introduced in 2023. The expansion will include 31 new products featuring high-end wood species like hickory, walnut, and oak. The company will also introduce its new LuxeCraft line, which will include 15 products across multiple collections.