Metroflor Corporation hosted its distributor partners during a Commercial Summit in HMTX Industries’ headquarters in Norwalk, Connecticut, March 13 – 14, 2024. 

“We designed the interactive, educational experience for our distributors’ commercial sales and account representatives to provide them with all tools they need to sell our new products to their commercial customers nationwide with depth and integrity," said Metroflor Vice President of Marketing Gary Keeble.

Sustainability was the main topic at the Summit, with Metroflor’s certification initiatives including EPDs and HPDs, Declare and JUST social justice labels, and carbon neutral products explained, along with the efforts HMTX makes to ensure its products are Safe, Sustainable and Responsible.

A new sustainability video demonstrated how sustainability is embedded in Metroflor’s brand spirit, unfolding its holistic expression in all aspects of the company’s products and people.

Metroflor Director of Design Natalia Smith provided insight into design trends in the commercial sphere that guided the refresh of Metroflor’s flagship Déjà New glue down LVT collection, complemented by product ideation exercises to spur creative thought and insight into the design development process.

Metroflor President Russ Rogg and inventory manager Luke Serafin shared an update on the state of the supply chain and imparted a better understanding of factors affecting ocean freight from Asia and Europe to America. Recent advancements in supply chain logistics included training for “Metroflor Track”, a proprietary system that provides distributors online access to monitor status of shipped orders from factories, along with the capability to check Metroflor inventory levels in its Calhoun, Georgia, and Compton, California, warehouses.

Participants were treated to a private tour and dinner at the Norwalk Maritime Aquarium.