Metroflor hosted its Aspecta Summit 2017 commercial sales meeting, attended by over 40 North American distributor-partners and 20 Aspecta/Metroflor employees. The meeting theme “A Clear Vision for the Future of Aspecta” prevailed throughout in-depth small breakout groups, question and answer session, and distributor feedback discussion.
The new Aspecta One Ornamental collection was explored during the meeting. Dryback installation basics, from jobsite inspection and testing through subfloor preparation, were presented by Dave Altman, Metroflor’s director of research and development. A presentation of Metroflor’s proprietary ISOCORE rigid core technology’s performance featured a dent resistance and joint strength demonstration led by Kevin Parker, technical sales manager. A group sales training session with consultant Paul Reilly provided numerous pointers for value added selling.