Sixty North American distributor-partners and 20 Aspecta/Metroflor employees attended Metroflor's Aspecta Summit, held at the company's Green Globes-certified Design & Innovation Center in Calhoun, Ga.

Punctuated by some leisure-time activities including a down-home barbecue and a cruise along the Tennessee River, the two-day meetings focused on sales and success—from strategies to maximize the launch of Aspecta Ten, to previewing the new Aspecta One as another growth opportunity.

A key theme of the Aspecta Summit was Sustainability, with Metroflor’s new chief sustainability officer, Rochelle Routman, on hand to elaborate the more focused strategy being developed, where Metroflor is heading with initiatives focusing on product transparency and how it relates to both distributors and end users.

A round-robin series of interactive, small-group sessions covered everything from a presentation by Metroflor's director of design, Robert Langstaff, previewing upcoming design innovations, to focused sales strategies for selling Aspecta Ten to vertical markets such as hospitality.

The finale was a group sales training session with consultant John Horton featuring sales tips such as uncovering unspoken customer needs and role-playing techniques to demonstrate how they can become even more successful selling Aspecta.

“The Aspecta Summit represents a valuable forum for us to make a lasting impact about the value of the Aspecta brand and the importance of our relationships with our distributors," said Metroflor's vice president of sales, Paul Eanes. "The feedback on the format, content and overall success was substantial and positive.”

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