Aspecta has launched Aspecta Contours in North America: a conceptual, boutique-style collection of large-scale patterned floors built on the foundation of the LVT leader’s ISOCORE Technology.

Members can utilize its free, easy-to-use platform to discover and order materials until midnight (ET) and receive samples in a single box by 10:30 AM the next day.

In hopes to inspire customers and bring more awareness to the brand identity’s meaning, the contest encourages customers to create, customize and color a 3D paper cube from a branded template.

Aspecta announced that the global flooring brand has pioneered the expansion of information provided on a Declare label by adding embodied carbon data to its Aspecta Declare labels.

Marcel Kies, president of Aspecta, says “Having worked for HMTX Industries’ Metroflor brand since May 2014 and for Aspecta since May 2018, Alan has proven to be an invaluable asset for Aspecta North America."

Ellie Priester has been promoted to vice president of marketing – commercial, The Americas from her present position as director of marketing. 

Mário Pinho will join Aspecta Flooring as vice president sales Europe, Russia and West Africa, as of Sept. 1, 2020.

Aspecta announced that Gitty Gommers has been promoted to vice president marketing from her present position as director marketing and PR.

Aspecta North America, LLC announced that Division9/Shnier will market and distribute its new Elemental by Aspecta LVT collection in the Canadian marketplace.

The new Elemental by Aspecta dryback and rigid LVT collection is aimed at price-conscious markets such as hospitality, multifamily and Main Street.